This research identifies the relative position your produce or service occupies in the market, compared to its competitors.

Product positioning is an essential part of your sales strategy. It can help you ensure that your product or service is pitched to those people or businesses for which it is most appropriate. For example, you will have little success selling to customers who want a no-frills experience, if your product is perceived as top quality. Of course, there are many other characteristics that determine your product or service's precise position in the market, and Belake CIC can help you determine them all.

In addition, understanding the position of your product or service in comparison to your competitors can help you understand what sets it apart, and therefore determine the key characteristics that will make a customer choose yours over a competitor's.

Understanding your product positioning can therefore have a vital impact on your sales strategy and how you market your product. So, if you're interested in maximising sales, get in touch with us today.

This is aimed at identifying the best mix of products, or product characteristics, which will meet the needs of the largest number of customers.

If you have a range of products of services, then how do you ensure that they don't compete with each other? How can you be sure there isn't an additional product that you don't supply which would complete your range? If your product or service has a range of qualities, you'll want to be sure that you focus on the key characteristics that customers want.

Product mix is therefore essential to ensuring you supply a range of products, or product characteristics that meet your customers needs.

Conducted before you develop your product, or before you put your product prototype into production, Concept and Idea testing can help you test customer response to the product.

The idea is to explore all the aspects of the product or service you want to develop with your customers, before you complete its development.

This can help you reduce development costs, ensuring you develop a product that your customers really want, and avoid having to later re-develop a product

Having an identifiable brand is an essential part of your sales strategy. A well-recognised brand can make communication with potential customers much more effective.

But it involves much more than just having a well known brand. Ensuring that your brand is easily recognised, is consistent with the product or service you're selling, and communicates a positive message is all part of brand awareness. A poor choice of brand can damage sales no matter how effective your product is.

So let us help you maximise the benefit of having an effective brand.

Market research can provide you with insight about how a particular product is used by customers, and how satisfied they are with the product or service. It can determine how aware people are of the product, their beliefs, intentions and behaviours.

At the very basic level, understanding how statisfied customers are with a product or service, and more importantly, why they are un-satisfied can help you improve your product or service in the future.

More complex analysis can show how your customers identify and interact with your products, and their intentions for the future. This can help you maximise repeat business, and build customer loyalty. For many businesses, repeat custom is vital to their sales.

This just means analysing a combination factors simultaneously to fully understand your product or service.

Rarely is a single factor the determinant of a customer's decision to purchase. Rather they will consider a range of factors before taking a decision to purchase.

Our sophisticated research techniques can help you understand the impact of all the different factors that can persuade someone to purchase your product or service. Furthermore, it can help you understand their relative importance - which ones have the greatest influence, helping ensure your sales strategies push the most effective product qualities.

Customer profiling allows you to segment your customers into different types to allow you to effectively target groups of customers in the best possible way.

It is very likely that you are selling to more than one type of customer, and those different types may well be interested in different qualities of you product. Customer segmentation can help you ensure you sell to different types of customer in the most effective way, and that your product range meets the needs of all your customers.

We can help you maximise sales for all types of your customers.

Belake CIC can produce market reports for any product or service in your range, or one you may be considering developing.

A market report assesses all the aspect of the market for your particular product or services. This ranges from the overall potential for your product, how much of the overall potential you could expect to capture. In addition it assesses the qualities that are necessary or common in the market, and which you would need to adopt. It also reviews the competitors in the market and how best your product or service could compete with them.

These reports can be useful at any stage of the produce lifecycle, right from assessing the potential for a new product, all the way to assessing the remaining market for an old product or service.